
Senior UX Design & Research
EXPERIENCE
Verizon
Senior UX Design & Researcher, Basking Ridge, NJ | March 2018 - Present
Engineers interaction and visual design for responsive web pages on internal employee sites, along with business systems. Conducts market research, wireframes, user flow mapping, high–fidelity mockups, icons and user-centered design solutions. Delivers visual design specifications, assets, and sprints to the engineering team, along with training for UX Design best practices. Excellent skills with Drupal CMS coding HTML & CSS, and implemented migration to Drupal 8 with collaborative sprints and user stories. Worked closely with management and engineering, as well as presenting design work, research and survey results to executives.
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Creates product design & strategy for a wide range of digital Human Resources products.
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Participates in all aspects of the design thinking process for prototype user testing to create meaningful user-centric experiences.
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Interfaces daily with product owners, technical leads, outside vendors and internal partners.
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Collaborates with various team members both internally and externally to meet business needs.
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Designing solutions that are responsive, native and OTT apps.
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Participates in the full project life cycle, from user research, ideation, implementation, and QA.
Social Cadre
Consulting Art Director & UX Research, Clifton, NJ | September 2017 - March 2018
Conceptualized and forecasted image branding, social media, website design, and email marketing for all dropship stores. Managed all design work for all eight eCommerce sites with research on ROI based on design work. Designed product photography, social media animations, email marketing and web pages. Analyzed business operations within a B2C company while working in the capacity of lead designer for dozens of internal brands.
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Provided executive art design and digital development for a wide variety of mobile projects.
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Conceptualized and designed new eCommerce sites that are tablet friendly for seasonal site updates.
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Partnered with the development team to implement templated pixel-perfect standards for all eComm sites.
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Interface with marketing, merchandising, and development for seasonal updates.
DotcomWeavers
Graphic & UX Designer, Paramus, NJ | May 2016 - September 2017
Designed Responsive eCommerce web pages for clients in New York and New Jersey. Designed and developed for B2B/B2C companies, with a focus on UX Design. Contributed UX Design concepts for the new company website. Conducted market research, provided icons, created wireframes, designed visual marketing materials and coded for email communications for over 32,000 customers in North America and Europe and set a company record of 62% CTR from 5%. Spearheaded all image branding and marketing materials, such as website redesign, postcards, business cards, pamphlets, social media, booth design and videos. Worked closely with the copywriter and design team on the marketing campaign and web design.
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Attended pitch meetings to evangelize user experience design and secure client buy-in for UX work.
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Restructured the teams’ knowledge base to include mobile design standards, more comprehensive and user-centered data collection tools, and templates.
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Worked with client stakeholders to define business goals and users' needs, followed by matching them with appropriate formative and evaluative research methods.
EDUCATION
School of Visual Arts
September 2016 - December 2018
BFA: Design
New York, NY
Pratt Institute
September 2014 - June 2016
Associates: Graphic Design
New York, NY